IASC Improves Website with Translation into 52 Languages

July 1, 2010 – The IASC website has been updated with new features to better assist members and the industry. Updates include the addition of Google Translator to many pages, as well as reorganization of much of the menu items to more easily locate information.

“As an international organization with members in countries around the world, it is important that we are able to communicate with our membership and the industry as broadly as possible,” said IASC Executive Director, Devon Powell. “The incorporation of Google Translator on the site will make it easier and more user-friendly for many non-English reading users. Though not a perfect solution in regards to translation services, it certainly is a good step forward in providing more value to our international constituents and the industry at-large.”

Available languages included with the translator include the more commonly found languages such as French, Italian, German, Spanish and Chinese (simplified & traditional), as well as Danish, Finnish, Korean, Japanese, Russian and Swedish, among others.

The website menu navigation has also been updated to make locating information contained within the site more intuitive. A new section was also recently added to the site under the Certification Program heading, the “Not Certified List” (click for link). The IASC maintains lists of products and companies currently as well as no longer participating in the program. Current program participants, upon completion, are granted usage of a seal for their products that demonstrates that it truly contains aloe vera. However, there had not been a way to alert consumers directly to known, fraudulent products.

“We continue to receive regular communications from consumers regarding whether or not a product is certified,” said Powell. “Companies whose products illegally display the seal or utilize the program language without authorization or participation in the program will be added to this new “Not Certified List” – making it easy for consumers to know if a product is legitimate and make a decision as to whether or not to purchase it.” Powell further indicated that the IASC communicates with and takes legal action against companies who infringe upon the seal trademarks, but that often it can take weeks before the seal is fully removed from illegal products in the marketplace.

“The list and the certification program itself is a great way for participants in the program to differentiate themselves from their competition and for consumers to get the best possible aloe vera products,” said Powell.