New Report: Aloe Vera A Central Ingredient To Global Soft Drink Growth

Increasing use of innovative ingredients within soft drinks is one of the most notable trends witnessed by that industry over the past few years, according to the Leatherhead Food Research.

December 22, 2011

In a newly published research report by Leatherhead Food Research, 'New Directions in the Global Soft Drinks Market', the firm said: "In many instances, this [the addition of new ingredients] has been to give soft drinks an added health appeal (in the case of functional food ingredients such as omega-3 fatty acids, glucosamine, probiotivs and prebiotics).

"Manufacturers have also been experimenting with new herbal and botanical extracts in order to make their product stand out."

Leatherhead noted that the global soft drinks industry was worth $447bn in 2010, with an output of 483bn litres; carbonates accounted for 43% of global sales, fruit juices and drinks 21%and sports and energy drinks 8% (although this segment only cornered 4% of the market in volume terms).

In a market dominated by multinationals the Coca-Cola Company, PepsiCo, Red Bull, Danone and Nestle, Leatherhead said that competition was cut-throat, with an associated wealth of innovation.

Aloe vera, collagen, GABA...

Discussing some of the more significant ingredient additions, Leatherhead said that aloe vera - traditionally used with cosmetics and healthcare for soothing, moisturizing and healing properties, was now finding increasing favour within food and drink manufacture, "especially given the trend towards beauty-enhancing products".

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Link to Leatherhead Research Report: New Directions in The Global Soft Drinks Market by Leatherhead Food Research